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Factors to consider in building backlinks Not all links are good for your site’s ranking. Some links can bring your site down. It’s not altogether devastating—but that only means you have to choose your links carefully. Picking links isn’t an easy SEO task. It’s like one whole module altogether. In choosing where to get links, there are five major factors to consider: Domain authority First, you have to look at the domain authority of the website. Why? Because the higher it is, the more Google juice you can get from it. Imagine getting a link from Ahrefs vs getting a link from an unknown website. The search engines will determine that your Ahrefs link is of higher quality than if you got some random link.
That’s plus points for your website. Niche Second, look at the website’s niche. Is your site related to this website? If you’re not related, the links you’re gonna get from that site are next to useless. How come? Because relevance matters. or directories, but make CY Lists sure these aren’t low-quality, spammy websites. Outbound links Thirdly, look at all the outbound links the site is giving away. Too many outbound links can mean that you’ll be sharing with all the other websites that this site is linking out to—giving you less Google juice compared to sites with low outbound links.

Link sources Fourth, look at all the sites it gets its links from. Are they reputable sites? Are they related to your niche? Maybe you can get links from those sites too! Types of links Fifth, look at the site’s links if they are nofollow links. If you’re trying to rank (especially in Google), nofollow links will not help. So you better look for sites that don’t put nofollow in their links. Of course, nofollow links can still be useful in directing users to your page (meaning, helping you generate traffic), but dofollow links are still ideal because they pass on link juice to your page. How to build backlinks to your website There are many ways to get links. Some are effective in boosting your rank, some are effective in giving you traffic, and some are effective in wasting your time.
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