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During the past decade, Google has embarked on increasingly ambitious projects that could – literally – change the course of human history. Many of these projects, such as the driverless car initiative, were conceived within Google’s secretive ideas laboratory Google X. As part of the new Alphabet corporate structure, Google X and many other of Google’s more esoteric interests will be free to operate outside of the confines of Google, Inc. Calico Labs (Google’s research division focused on life expectancy and combatting the ageing process), Google Life Sciences (home of the Google contact lens project), and Google’s robotics division will all operate autonomously as part of Alphabet.
Check out this pretty cool video of how Google has changed over the years, from its humble beginnings IT Numbers to its potentially world-altering future: Dan Shewan MEET THE AUTHOR Dan Shewan Originally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets. See other posts by Dan ShewanGoogle is once again increasing real estate for advertisers on the SERP

They’ve officially released a new ad extension called Structured Snippets, which was recently in Beta and has now started to show up in the Google Ads UI. (Previously, Google had released Dynamic Structured Snippets, which were automatically added to your ad based on your site’s content categories, but this version gives users more control since you can choose and edit the text in the extension.) so you might not find the new extension available in your account just yet. google adwords structured snippets What Are Structured Snippets? The Structured Snippets extension will show under your ad copy and above any sitelinks.
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