Is your website (really) secure? It's time to move to Https

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For some time now, Google has begun to make known the objective of making the web safer for users by imposing new policies and standards such as the necessary HTTPS upgrade of websites. We had already published an article on Google and HTTPS and on the checklist for the transition . Now the time has come not to postpone this task any longer and to ask your webmaster to proceed with the integration of HTTPS on your website .But what is HTTPS?HTTPS, or HyperText Transfer Protocol Secure, is the secure version of the data transfer protocol between servers Hyper Text Transfer Protocol , better known as HTTP.A site that uses an


HTTPS protocol, in addition to the implementation of an SSL Special Data certificate, guarantees a greater level of security for web browsing.The communication between browser and website server in HTTPS is in fact encrypted, thus preventing possible intrusions. The data transmitted via HTTPS, via the SSL certificate, issued by specific third-party bodies, is protected on three different levels :Encryption : the data exchange is encrypted so that it can be protected from possible interception.Data integrity : During transfer, data cannot undergo intentional or unintentional modifications and damage without being detected.Authentication : It is proven that users are communicating with the intended website.Google says it will penalize unsafe sitesThe message that Google wants to send is clear: it is essential to make web browsing safer for users and to do this, a necessary transmigration from the HTTP protocol to the HTTPS protocol follows.Since Chrome is the most used internet browser, Google's policy change will significantly





penalize all publishers who still use the HTTP version for their domain .A clear warning about the unsafety of a website will not only negatively influence users' opinion of a site but will also change the way they interact with it, causing an increase in the bounce rate and a consequent decrease in advertising impressions, clicks and sales. e-commerce.What will actually changeStarting from July 2018, with the new version of Chrome ( Chrome 68 ), a report will be displayed in the address bar for each domain in HTTP as "Not secure" . This type of report will be a further incentive for publishers to update in terms of security of your website.