My answer is: If the sales department

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In my actual work and in exchanges with colleagues at some summits, I am often asked a question, which I believe is also a question that many marketing and communications personnel often face: How to measure the value of the marketing and communications department? It seems that marketing and communication personnel must prove their own value to salespeople before they are truly valuable.


My answer is: If the sales department asks you this question, then you don’t need to answer this question at all. You Indonesia Phone Number don’t have to explain to him how many sales leads come from what channels, whether there is relevant data, the role of the official website and SEO, What kind of things have he done to help him get many potential customers? Anyone who would ask such a question must be a person who doesn’t understand what marketing is. He is a layman. If you have a meeting with a layman and say a few words, he will understand. ? But that doesn’t stop it from being a good question.





It’s pointless for you to ask the sales department, but it’s a good question? Yes, because this kind of question usually brings challenges and doubts, and he does not have basic knowledge of marketing communications in the early stage, so you don’t expect to be able to convince him, but a salesperson who can ask you this question with a discussion and learning attitude will definitely have the market. Basic knowledge of marketing, and people who have both sales experience and marketing knowledge are likely to be senior executives in the future. You have to have a deep chat with him, and even ask him about sales knowledge and impart sales experience.