How to qualify a lead

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Read also – and make it mature This is why the CPL must be put into perspective : it is sometimes better to generate fewer leads (and therefore have a higher CPL) but for them to be qualified, rather than to generate a lot of leads (with a low CPL) but these are very unqualified, and therefore still require a lot of investment from the company before making the purchase. digital strategy How to calculate the cost of a lead? To calculate the cost of a lead, you must take into account all the costs, direct and indirect , generated by a marketing campaign.

Depending on the Phone Number Data campaign launched, these expenses may include: costs relating to participation in an event, remuneration of the teams and service providers used, or even expenses specific to the tools used. CPL formula CPL calculation: example A company wishes to calculate its CPL on a campaign promoting its offer through a white paper . To do this, it must take into account all of its digital investments: Production of the white paper.




Community management: Internal site operating costs:  In total, the company invested  in this campaign. Let's say this campaign generated 800 leads , that is, 800 people downloaded the white paper or requested a quote after viewing the content. In this case, the CPL of the campaign is equal to: This means that each lead generated by the white paper cost the company €9.