|
|
Your campaigns will promote your services, your latest offers, a travel guide or an exceptional promotion, regardless of the pages visited by the potential customer. Static retargeting is recommended if you want to promote a specific offer or boost your notoriety. This technique is very often used in BB, where it is necessary to work on your image to reassure and convert professionals. Dynamic retargeting More targeted, dynamic retargeting relies on specific behaviors to display personalized ads. Lets take the example of the travel agency again. If the visitor has viewed offers to go to Spain, then he will only receive advertisements related to the country.
This could be a travel guide focused on Spain, the list of the best hotels in Madrid or Paris Albania WhatsApp Number Barcelona flights. Dynamic retargeting is aimed at companies that want to encourage impulse purchases. This strategy is often used by ecommerce businesses who want to boost conversions on their site or catch up on abandoned shopping carts. What Tools To Run A Retargeting Campaign? up retargeting campaigns. Among the most popular are Google Ads the web giants advertising network, it allows you to retarget your visitors in their email inbox, on search results pages,
On YouTube and on a large network of websites. Facebook Ads thanks to the Facebook pixel, you can win back your visitors via Facebook, Instagram or published ads on partner sites. You can also upload a list of contacts, leads or subscribers to your newsletter to retarget them on these networks. LinkedIn Ads the BB social network offers the same services as Facebook. You can target visitors to your website, as well as contact lists. Your ads will be published on LinkedIn and on partner sites. Reasons to Do Retargeting Advertising retargeting is effective! If you want to maximize your notoriety, increase your sales and improve the return on investment of your marketing, focus on retargeting.
|
|
發表於 2024-3-5 14:59:19