A landing page is a web page designed

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to persuade users to take a specific action. For example, they can subscribe to a newsletter, purchase a product or confirm their participation in an event. Users typically arrive at landing pages through a pay-per-click (PPC) advertising campaign. But they can also find your landing page through your homepage, social media posts, organic search results and email campaigns. Like your home page, landing pages are often visitors' first experience of your website. But home pages and landing pages serve different purposes.

Home pages contain general South Korea WhatsApp Phone Numbers information about your business. They provide a gateway to other pages on your site where the visitor can learn more. Landing pages, on the other hand, are standalone pages focused on conversions. In other words, it is on these pages that you transform visitors into prospects and customers. Landing page template How Landing Pages Work The landing page should be the last step your visitor takes before converting: that is, when they become a customer or lead.



Landing pages are great for: Get newsletter signups Sell ​​a product or get pre-orders Distribute marketing materials, such as ebooks and catalogs Send users back to downloading an app Get users to register for an event Schedule a product demo or sales call for users Landing pages are not ideal for: Present several different products or services Create links to other pages on your website Tell your business story Your visitors should arrive on your landing page as a result of your marketing strategy. For example, they may click on your ad in Google search results or on a social media post.