DNA of our brand

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How about, then, knowing other techniques and learning everything you need to create excellent marketing teams? Enjoy reading our complete e-book on the topic!Brand DNA: how to detect and develop the genetic identity of your company The first thing to say about brand DNA is that its concept is born as a parallelism of the biological world. Like the animal and human world, marketing is a discipline that has its "own information" that manages to persuade, attract, communicate and convince people. Valentina Giraldo Jul 16, 21 | 7 min read What is brand DNA and how to define yours In that sense, brands, like living beings, have a beginning, a development and an inevitable death.


Which causes the brand DNA to focus on those aspects inherent Phone Number List to the company's identity — a fundamental part of branding — to produce emotions and responses , relying on the organizational philosophy and the "individuality" that is presented. All of this causes brand DNA to be a crucial factor in defining the strategies that govern the growth and evolution of companies . But, let us start at the beginning. What is brand DNA? ADVERTISEMENT Brand DNA condenses all the development points and growth factors that an organization has and that make said brand successful over time.





This sum of values ​​forms the core of the brand and contains the most representative characteristics, which must be unique and clearly defined, just as the genetic material of a living creature would be. In other words, it is the essence of the brand's identity , and it explicitly describes the differentiating and distinguishable elements that it has over competitors , which allows providing the specific reasons why a consumer would choose said organization over the rest. Now, there are different ways to define brand DNA – which we will address later in this article – and which can have their origins in heritage and the reasons why it was founded. Why is it important to know the DNA of our brand.