That's why in this article we tell you everything about customer-centered design in the era of design for , so that you continue to evolve in your marketing. In it we will tell you: What is user-centered design? Why should you consider it in your strategies? Stages of user-centered design planning 6 keys to developing an effective user-centered design Conclusion Continue reading! What is user-centered design? It is an iteration-based process that aims to study and map the needs of users during their journey, so that a website or platform can offer its users a simple, satisfying and memorable user experience.
No product is an island. A product is more than the product. “It is a cohesive Phone Number List and integrated set of experiences.” Donald Norman. To collect the information that produces this constant design improvement, it is necessary to use different research techniques and tools that range from the famous brainstorming , through interviews, to forms and questionnaires. Why should you consider it in your strategies? It is an obvious question, but design engineering arises precisely from being able to see the obvious. Answer: because it increases sales and gives us a huge competitive advantage.
Believe it or not, many times we do not design using common sense and we are seduced by an idea or an effect, which in the long run may seem interesting to us, but harms the experience. What is obvious? When we do Digital Marketing we want the user to be happy, not to get frustrated, to be successful in their objectives within our website, to make conversions and to interact on our domain for as long as possible. To achieve this, it is essential to create multidisciplinary teams that understand both engineering and psychology and, at the same time, constantly collect user information to map, optimize and innovate their journey. The word design has its origin in the Latin designare which evokes: order, arrange, mark and trace.
| 
發表於 2024-2-22 17:31:10