In any case in order to

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What are the phases? How to try to intercept the customer on each of the objectives or levels of the funnel? There have been numerous evolutions of the funnel model , also dictated by the technological evolution of the means that marketing can use and, therefore, the impact that this transformation has had and still has on the lives of each of us, as consumers. We at thekmarketing have decided to bring you two examples of the funnel where naturally the aim remains that of making the consumer purchase the product.

reach this stage, every brand must first make itself known, be truly taken into consideration, acquire relevance in the eyes of the public and then be purchased. Purchase Funnel - AIDA Although it is counted among the first sales models, the Purchase Funnel - AIDA appears to be more  C Level Executive Email Lists than current: theorized way back in 1898 by Elias St. Elmo Lewis and then became known to the public around the 1960s, it still plays the role of the mantra today of every self-respecting marketer.

The phases that characterize it are: Awareness : highest and most fundamental part of the funnel. This is the moment in which the consumer becomes aware of the brand and its products and/or services. Interest : once people know about the products and/or services, we need to transform awareness into interest. Desire : after obtaining notoriety and interest from the consumer, the process of creating desire for the aforementioned product and/or service must be triggered. Action : the realization of the previous phases, the purchase of the product.