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Information you're asking for and the offer you're providing in exchange. You should consider the different content formats you're using and whether they are of interest and value to a prospect. Also, you need to incorporate email nurturing into your process. This means, that once a contact leaves their personal data, they are entered into a lead nurturing cycle that will send them a series of emails with relevant content. Email nurturing helps lead prospects closer to the sale. . Your prospects can't find you in search results Online search will account for a large portion of your website visitors and end customers. This means it is very important to have a Content Strategy. The Inbound experts at HubSpot have developed the concept of Pillar Pages and Topic Clusters to organize content and make it easier for search engines to position your pages.

A pillar page is a core topic that you want to rank highly, with clusters of related photo editing servies topics linking back to the pillar. Additionally, you can employ the techniques of Search Engine Optimization and Paid Media to help bolster the positioning of your content. SEO tactics include the use of organic keywords, an optimized title and meta description, alt text in images, correction of broken links, etc. Paid Search and Social can be used in conjunction with organic to increase brand awareness and reach a broader audience. . You're having trouble qualifying leads If you have a high number of leads or a small Sales team, you need to know which leads to prioritize in order to respond quickly and efficiently to the most important ones.



Not responding fast enough or wasting time on unqualified leads is one of the most common Marketing issues. There are many solutions that Inbound Marketing offers. First of all, you need to develop Lifecycle Stages to mark each stage of the lead nurturing funnel. For example, a typical categorization of lifecycle stages is visitors, leads, Marketing Qualified Leads, Sales Qualified Leads, opportunities, and customers. You should know what actions classify each stage; for example, a lead has filled out a generic form, but a Sales Qualified Lead has filled out a form requesting a meeting with a sales agent.