There are many link building metrics that you should

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We analyze a period of 3 years, between July 2014, when the first sales came from that link, and the same date 3 years later. The results? The link has earned this ecommerce 1,708 euros in direct sales , distributed among 58 transactions. The total traffic has been 1400 users, resulting in an average of 1.20 euros for each user referred by this link. As for behavioral metrics, although they are secondary once the priority objective (sales) has been achieved. You can clearly see that they are better than the average referral traffic for the site (and better than the average for the entire site, although we can't see it in this screenshot).

Now, to actually calculate the ROI of this link, it remains to do two things: – Add all assisted sales  Chinese American Phone Number List recorded by Analytics. – Subtract the cost (in hours or money) of obtaining that link The assisted sales (users who arrived through this link, but converted after having accessed the website through another campaign or traffic source) were 25, for a value of 955 euros. As for the costs, I cannot reveal them, but I can say that they were much lower than the results obtained in sales during these 3 years. So the ROI of obtaining this link was clearly positive for the client.



Link Building Metrics Conclusions I hope I have made you see that link building can be measured in terms of ROknow, apply and interpret. Like any other online marketing action. And we have quite convincing ways to estimate the effectiveness of a link before deciding whether it is worth adding it to our link building campaign. Now, if we already know what links we want to get, how do we run a link building campaign? Read this post in which I analyze with examples which is the best link building strategy , based on whether they are effective, replicable strategies and that Google likes (or doesn't dislike) them.