Means the loss of the website

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According to the algorithms, we should remember not only the main keyword phrase, but also side phrases that may be interesting to users. High quality content and white hat  High quality content is another important element of positioning. Without content, we will not provide users with the most important information about the offer, parameters of the products sold, and the value of our company. Of course, this is not the end. Unique content is an important ranking factor . Google robots promote websites that regularly publish valuable texts. Security and white hat  We cannot forget about user safety.
  
The website should have an  certificate implemented . It is also important that the website is hosted on secure hosting . Positioning principles – black hat  However, the use of black hat  methods is highly discouraged . Unfair practices will be quickly detected, which photo retouching will result in penalties from Google a decrease in the website's visibility in search results, or even exclusion of the website from indexation. Exclusion from indexation actually and previous work. The only solution is then to build a new website. Unfair positioning methods include: Keyword stuffing  excessive number of keywords on a website.



Content cloaking – black hat  also means content cloaking. This involves creating two versions of the website one that is displayed only to users and the other one that is intended only for robots. Hiding content and links  hiding content was a very common practice several years ago. Methods for hiding text include publishing text in a background color or using font . the most important principles of  and positioning Positioning – what else to remember? Loading speed optimization You should also make sure that the website loads in a fraction of a second. Loading speed is one of the most important Google ranking factors.