They are the types of businesses

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That would give your brand a high-value return business and stay with you for a long time. They have high lifetime customer values and are less likely to churn or leave your brand for a competitor. That also means that your ideal customer profiles are the types of businesses that will become spokespeople or advocates for your brand in your industry. While every business can use an ideal customer profile in some way, they are much more helpful for companies that deal in BB sales rather than BC sales.

ICPs are also useful to businesses that do account-based marketing and focus on specific accounts to sell to rather than all companies that could benefit from their products. How to Build an Ideal Customer Profile Your ideal customer profiles need to reflect real businesses in ICTP Conference 2017 your scope, even if they aren’t an exact representation of who your customers are. As an idealized, fictional account, your ICPs will have some amount of guesswork.



However, you want to use real data to help inform your decisions so your ICPs are as close to exact as they can get. Attributes to Consider There are many different attributes that you want to have covered in your ICPs. You want to make sure that you are thinking through each of these specific factors and how they can apply to your business sales tactics in the future. You also want to keep in mind that your ideal customer profile will provide a long lifetime value and ROI for your business.