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Competitive research for site renewal | Tokyo web production company / homepage production company | GIG Co., Ltd. Upstream design performed before site production begins. In order to determine the website policy and targets, we will design personas and create customer journey maps. One of the things we do in upstream design is competitive research. So, I would like to introduce you to competitive research. giginc.co.jp og_img Initiative 2. Identifying content Plan what keywords to create content based on the persona you created based on customer research and the purpose of your owned media. Content creation policies vary depending on the company, but the important point is to clearly state the content policy.
Be conscious of promoting media in coordination with management members and outsourcing companies. | Tokyo web production company / homepage production company | GIG Co., Ltd. Creating a website is not the end of it. The real start is after the Phone Number List release. For example, if the website is for a company that operates a BtoB business, it is not impossible to double or triple the CVR with proper operation after release. If you have 1,000 UU per month and a CVR of 0.5%, or 5 conversions, it is realistic to increase the CVR to 1.5% and obtain 15 conversions through operation and improvement.
Especially for BtoB businesses, it is possible to produce extremely impactful results like this without increasing the number of accesses. So what exactly should we actually tackle during the operation phase? It is content management that can be said to be the key to web marketing. Here we will introduce three reasons why content management is important. giginc.co.jp og_img Initiative 3. Setting goals In order to track the effects of owned media and fairly evaluate your measures, it is important to set performance goals in advance. While keeping in mind that owned media is a medium- to long-term measure, it is also important to set interim goals with deadlines.
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發表於 2024-3-6 13:02:14