Consumers do not buy these products

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Often but when they buy, they keep in mind various considerations like cost, time and efforts to make the final decision. Types of shopping products There are two types of shopping products: homogeneous products and heterogeneous products. We review both types of products with examples: 1- Homogeneous products Homogeneous shopping products are shopping products that are similar in quality. These types of products are very similar and fall under the same product category. There are some attributes such as brand image, price, style, quality and suitability that can differentiate between two or more homogeneous products. These attributes influence consumer buying behavior.

Those products that offer some unique selling proposition can develop a more competitive advantage. Some examples of homogeneous shopping products include automobile tires and electrical appliances. Good examples phone number database are electrical appliances such as washing machines, refrigerators, ceiling and ceiling fans, and microwaves. Look at each product that has some basic qualities. Product marketing mix strategy can play an important role in differentiating these consumer products from their competitors. 2- Heterogeneous products When it comes to heterogeneous shopping products, product features play an important role in influencing consumer purchasing behavior.

   


Product features are more important than the product price. To understand heterogeneous products, take for example furniture, clothing, and other major appliances. To give you a better understanding of heterogeneous shopping goods, take a shirt, jeans and a coat. These items must be required in a specific size, style, quality and color. Most of the time, suppliers have a wide variety to satisfy the different features and tastes of consumers. This type of shopping product is not similar and not uniform. Suppose the furniture does not have any specific standard. For example, two different families can buy the same refrigerator but cannot choose the same furniture.