Spam traps are long-abandoned
Furthermore, you do not know the origin or validity of the addresses. If they are false, it can increase the occurrence of transmission errors known as "bounces" which, in the long term, ruin your deliverability and weaken your strategy. And as if that's not enough, you can buy emails that are actually spam traps. Spam traps are long-abandoned email addresses used by email providers such as Gmail, Hotmail and Yahoo to identify and penalize senders of unwanted messages, i.e. spam. In short, never buy mailing lists! It could be, but a list built the right way will get you more feedback and engagement. Of course, if you have a coherent strategy and use all the tips below.Planning your shots After including subscriber capture points, it's time HT Lists to start designing your communications strategy. For this, you must ask yourselfquestions: Who is your person? Do you remember that at the beginning, when you decided to start a Content Marketing strategy, you had to establish one or more people for your company? Yes, now is the time to go back to that document and reflect: How does this person use email? What type of language do you use on this channel? How often do you access your inbox.
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What time should you be most receptive to this type of communication? It is questions like these that will guide you in the composition of your messages and the next steps in planning. How to organize your editorial calendar? You've probably created an editorial calendar for the content of your Content Marketing strategy, so now is the time to include your Email Marketing practices. It is important to define the frequency of sending emails and the spacing between sendings to prevent readers from feeling saturated.
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